Brutus

EPHEMERAL

Madrid, Spain
2023

How to turn an aesthetic as careful as that of the Brutus beer brand into an ephemeral and itinerant design? Through the clear concept of the black box and the mystical effects of light, a minimalist project is proposed that is radically removed from the conventional scene in the sector. The darkness of the project also allows the visitor's attention to be focused on the digital screens that project videos built from the urban identity of the brand.